Marketing audit and objectives, marketing, Marketing Management

Assignment Help:
What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improve sales. It appraises current activities in marketing. Identification of opportunities and plan of action to improve sales performance. SWOT is regulating external and internal marketing environment. Market segmentation is identifying group of customers who share similar set of needs and wants. Marketing communication should be on par with competitors. These aspects are analyzed for DULUX paint in the case analysis. The company can conduct marketing audit periodically with the following objectives.
AIM
Restoring sales of DULUX Trade Paints especially brands such as Duette, Sonata and Acrylic Glaze for trade customers at UK. Understanding the reasons for slower sales of Acrylic Glaze, Duette and Sonata. To improve the special effect ranges on the aforesaid brands. Sales strategy for builder merchants and retailer segments in Britain. Creating higher level of awareness for the brand especially special effect products. Increasing the perception level of special effect brands among builder’s merchants and retailers. Improving marketing communication about the brand for professional specifier. Better communication about the product features in each brand category. To remove the bottlenecks in distribution of the products to the buyers. Implementing, strategy to improve marketing performance. Marketing audit is periodic scrutiny of a business marketing environment, aims, functions and course of action to understand problem and opportunities to improve marketing performance. Philip Kotler (2007)

Related Discussions:- Marketing audit and objectives, marketing

International marketing, Define international marketing and furnish its fea...

Define international marketing and furnish its features

Product life cycle, Considering the concept of product life cycle, where wo...

Considering the concept of product life cycle, where would you put video games in their life cycle

Rates and ratios , Jill is the leading scorer on her basketball team, with ...

Jill is the leading scorer on her basketball team, with an average of 13.2 points per game. Which best describes Jill"s scoring average:rate ir ratio?

Financial plan, The financial plan consists of a 12-month profit and loss p...

The financial plan consists of a 12-month profit and loss projection, a four-year profit and loss projection (optional), a projected balance sheet, a cash flow projection and a bre

What is effect of decreasing in cost of selling, What is effect of decreasi...

What is effect of decreasing in cost of selling in retaining customers of a firm? Decrease in Cost of Selling: A loyal set of customers maintains the selling cost down an

Market segmentation, explain what you understand by market segmentation?

explain what you understand by market segmentation?

Show the disadvantages of support media, Q. Show the Disadvantages of Suppo...

Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti

#title.marketing mix., Solving Customer Problems in Ways They Never Imagine...

Solving Customer Problems in Ways They Never Imagined

What is customer research in scope of marketing research, What is Customer ...

What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo

Nature of message in advertising, Q. Nature of Message in advertising? ...

Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd