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Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co
considering the concept of product life cycle, where would you put video games in their life cycle
Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a
Q. Explain about Stero-typing in Advertising? Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping wome
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
Q. Explain Remedy Under Consumer Protection Act? Remedy Under Consumer Protection Act, 1986: A consumer record consumer association central government or state government can
how should shoppers'' stop develop its demand forecasts?
importance of product differentiation
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
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