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Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
how do shoppers stop develop its demand forecasting
Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
A bank uses a certain form at a uniform rate of 60 pads per week. During each of the 52 weeks per year it is in operation. Every replenishment order it places is delivered at one t
Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing
What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr
Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod
Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo
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