Marketing audit and objectives, marketing, Marketing Management

Assignment Help:
What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improve sales. It appraises current activities in marketing. Identification of opportunities and plan of action to improve sales performance. SWOT is regulating external and internal marketing environment. Market segmentation is identifying group of customers who share similar set of needs and wants. Marketing communication should be on par with competitors. These aspects are analyzed for DULUX paint in the case analysis. The company can conduct marketing audit periodically with the following objectives.
AIM
Restoring sales of DULUX Trade Paints especially brands such as Duette, Sonata and Acrylic Glaze for trade customers at UK. Understanding the reasons for slower sales of Acrylic Glaze, Duette and Sonata. To improve the special effect ranges on the aforesaid brands. Sales strategy for builder merchants and retailer segments in Britain. Creating higher level of awareness for the brand especially special effect products. Increasing the perception level of special effect brands among builder’s merchants and retailers. Improving marketing communication about the brand for professional specifier. Better communication about the product features in each brand category. To remove the bottlenecks in distribution of the products to the buyers. Implementing, strategy to improve marketing performance. Marketing audit is periodic scrutiny of a business marketing environment, aims, functions and course of action to understand problem and opportunities to improve marketing performance. Philip Kotler (2007)

Related Discussions:- Marketing audit and objectives, marketing

MBA, Ask question :how can marketers use maslow''s hierarchy need theory in...

Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)

Segmentation, what is segmentation,positioning?

what is segmentation,positioning?

TEST MARKETING, what is test marketing?explain the various approaches that ...

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?

Analyze the economic & demograpic env. of himachal pradesh, study the envi...

study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product

What is understand by total customer satisfaction, Question : (a) Expli...

Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra

Patent, It is a legal document which ensuring exclusive rights to a procedu...

It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.

What is related product diversification, What is related product diversific...

What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as

Explain order generation in personal selling process, Explain about the ord...

Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd