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Marketing as an Exchange
In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term supportive relationships. So, when a consumer buys Walkers Crisps on a usual basis and even buys the same flavour on a majority of purchase occasions, relational exchanges are considered to be taking place.
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
y=2x 2x+y=4
What is the significance of problem recognition in decision making process? Problem Recognition: As any other decision-making process, this is the first stage of the organ
Define marketing mix
Financial Resources Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-te
henry assael model of buying decision behaviour along with the diagram
How many factors are affected of strategies human resource investment decision? There are numerous factors which considered of strategies human resource investment decision. Su
How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t
(3x^2 y)^3 over 9x^2 .....I got 27x^6 y^3 over 9x^2 is there anymore simplifying to be done
with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance
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