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Illustrates the total environment in marketing?
Marketing is a part of total environment:
Total environment may be explained as the combination of all the resources and Institutions that are directly associated to the distribution and production of goods, ideas, services, persons and places for the satisfaction of human needs. Nonetheless it is better to look at remote and instant environment of any marketing organization.
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
Define the Political and Legal Environment. Political and Legal Environment: Political and Legal Environment Laws, pressure groups and government agencies which influence
What are the reasons of channels of distribution in economic system? Channels of distribution in any specified economic system emerge due to the following reasons: Effici
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:
suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe the concept of bank marketing. Question 2:
the various approaches that are followed by FMCG companies in test marketing
what is affortability based pricing?
Question 1: What are the purposes of a Food & Beverage control system for a first class medium-size hotel running 3 (three) Food & Beverage outlets including room service?
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