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Illustrates the total environment in marketing?
Marketing is a part of total environment:
Total environment may be explained as the combination of all the resources and Institutions that are directly associated to the distribution and production of goods, ideas, services, persons and places for the satisfaction of human needs. Nonetheless it is better to look at remote and instant environment of any marketing organization.
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1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us
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Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
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