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Define the marketing by as a Discipline.
Marketing as a Discipline:
The subject of marketing has involved out of business that has derived its existence by economics. But after emerging by business, marketing has got its strength from associated areas law, statistics, anthropology, psychology, sociology, mathematics since the related problems impinge heavily onto consumer behaviour, research onto consumer requirements, legal aspects of marketing, advertising media, promotion and pricing methods etc.
Marketing Process Once the strategic plan has described the company's total mission and objectives, Marketing plays a vital role in carrying out these objectives. The marketin
Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s
Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price. A marketer wouldn't like to ch
Illustrates the working of second barrier of exchange in channels distribution? The second barrier to smooth exchange procedure arises due to time of production and the time at
explain above
process of disigning distribution channel
What is pricing in functions facilitating exchange? Pricing: Determination of price of a product is a significant function of marketing manager. Product’s price is influen
Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
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