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three types of methods used for measuring customer satisfaction
Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
what is core markiting
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
What are the derived demands in business market and the consumer market? Derived Demands: The demand for several business goods is eventually derived by demand of goods of
Henry Assael Model of buying decision behavior along with thediagram
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
explain the various approaches better followed by smcg companies in test marketing?
Illustrate the term price leadership strategy. he presence of a leader assists to regulate the market and ignore too many price changes oligopolistic markets, in that the numbe
Explain about the product assortment in briefly. “A product mix (also termed as product assortment) is the set of all products and items which a particular sellers offers for s
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