Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer markets.
Choose one product being offered by two companies from the following industries
• FMCG
• Consumer Durables
• Automobiles
• Holidays
Register your product and the companies by week 2 of the trimester and carry out the following studies:
1. Divide the market for your chosen product into customer segments. Choose relevant customer segmentation base and justify the chosen base.
2. Identify the segments targeted by each of your chosen companies for their appropriateness.
3. Study the positioning strategies being currently employed by these companies.
4. Critically evaluate the targeting and positioning strategies for their effectiveness while comparing the two companies.
5. Give your recommendations for improving the targeting and positioning of the products of both the companies.
Contents of Marketing Plans: ( a) Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A ta
building brand equity
discuss about the consumer mind is a black box
Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle
Competitive branding strategy: There are three branding policies and strategies: 1. Brand policies and strategies adapted by the manufactures 2. Brand polici
explain the various approaches that are followed by FMCG companies in test marketing?
the consumer report indicates how customers perceive your product offerings. For example, Reliability(MTFB) is very important to performance customers. What is the current MTFB for
Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod
List out the secondary sources of information while pursuing market research.
Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd