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various approaches followed by FMCG companies in test marketing
difference between heavy lift surcharge and long lift surcharge
Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
Question 1: Describe the classification of retailer in detail. Definition of Retailer Classification of Retailer Question 2: Explain the four principal com
State the term - Price Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tri
Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the
Illustrate the changing packaging in strategic decision? Changing the packaging: This may want to take the advantage of a new development like the container invented of la
Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any
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