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A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad
PEST ANALYSIS IN AN ENGINEERING FIRM
Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control
What is personal selling? Explain the term in briefly. Personal Selling: Personal Selling is the communication technique in that sales people builds the personal relation
Should video game companies continue to alter their products to include other functions, such as e-mail?
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
the rise of personal computers in the mid 1980s spurred interest in computer games
A chair manufacturer finds that it costs $ 9800 to manufacture 270 chairs and $ 16675 to manufacture 520 chairs in one day, including all costs associated with the factory and the
Explain about the efficiency rationale for intermediaries. Efficiency rationale for intermediaries: Intermediaries occur within the process of exchange and they can enhan
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
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