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State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all
How are the psychographics and demographics of customer identified in marketing research? Marketing research tries to reveal the number of persons who buy why they buy, when th
understand concepts with examples of need,want,demand
Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area
Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience
Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the
how to made the question for consumer buying behevior project
where you want to go in life and how you are going to get there by using social media?
Question: ‘The basic differences between goods and services offer the biggest challenges to Service marketers'. With reference to services you are familiar with, discuss th
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