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This is a practice where one firm sells the similar product at several prices in several markets.
What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
What are demands, wants and desires and how do you link these to the marketing process?
The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. However an enterpr
Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine
#question A company decide to go international what are the factors that it should take into consideration before going global?
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co
Henry Assael Model of buying decision behavior along with thediagram
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