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Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s
various approaches followed by FMCG companies in test marketing
Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat
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how would you forecast worldwide demand for tea bag machine
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what is the difference between perception and positioning in marketing mix
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