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What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter
Product planning and development: In the modern competitive situation, producers try to bring out suitable products, which are closer to and more attractive than the substitut
Increase in Non commercial Ads: - These days a variety of non commercial ads are issued by government departments Social organizations for general public. For instance ad on awaren
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
Explain about the online research phase. Online Research Phase: In the phase of online research, you should research your market. Who are your major competitors? What are
write a note on Importance & scope of marketing?
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
Q. Evaluation of advertising media - Television? Television:- Commercial television advertising was initiated nearby 1976. With the reduction in T.V price as well as increase
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of
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