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What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
PEST ANALYSIS IN AN ENGINEERING FIRM
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr
explain creative selling and its advantages
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
explain the various approaches that are followed by FMCG companies in test marketing
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
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