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1. How important do you feel the following attributes are for a bakery 1: Very Important 5: Not important at all Variety of Products 1 2 3 4 5
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
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Question 1 (a) Define Business Ethics. (b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Suppor
Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of
1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
explain the various approaches that are followed by FMCG companies in test marketing.
What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a
What are views of management philosophers about marketing? Many management philosophers consider marketing to be the most crucial function of a business. Into a business organi
Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
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