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State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
Mauritius became independent in 1968. At this time the economy was basically an agricultural one, sugar and tea being the main foreign exchange earners. In the 1970's it embarked o
approaches followed by FMCG in test marketing
Q. Explain about Deceptive Advertising? Deceptive Advertising demotes to Untruthful, misleading and fraudulent advertisement. Several advertisements make tall claims are called
Question : a) Discuss the importance of public Relations (PR) as an organizational function. a) Elaborate briefly the techniques and tools that can be employed by mana
considering the concept of product life cycle, where would you put video games in their life cycle?
Question 1: "Successful Marketing depends largely on a company's ability to manage its marketing programmes within its environment". (a) What is your understanding by "
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p
Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c
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