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Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are
What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug
What are the problems with green marketing? Problems with green marketing: During using green marketing the firms should overcome a number of potential problems. Those proble
Q. Give the distinguishing features of an consumer? Ans.: A Broad sketch of consumer can be drawn on the basis of following issue:- Demographic that includes size of
Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
Discuss the importance of strategy and good leadership in marketing
What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c
How should price be set on a product or service for the first time?
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
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