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Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
Q. Give main decision areas in packaging? O R P ackaging & labeling is an important part of product management? How? O R Show th e main decision
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
Question 1: (a). Define the term "marketing" and explain the five key tasks of marketing (b). Indicate the differences and similarities between the following terms: marke
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
INTRODUCTION -MIS The term Management Information System (MIS) is of relatively recent origin and is widely adopted following the accelerated use of computers in the early 19
what are the examples for ingredient branding?
Question 1 How does e-business differ from the traditional business mechanism? Question 2 Describe the six components of business models Question 3 What is virtual private ne
Determine the marketing and business objectives Organisations engage with a variety of audiences in order to pursue their marketing and business objectives. Engagement refers
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