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What necessitated the replacement of traditional advertising with positioning
Store layout The word store layout refers to: How store fixtures and display gondolas are positioned within the store The size of the store fixtures and display gondolas
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to
tacher.
How many types of advertising are involved in distribution channels? Types of advertisement in distribution channels are as follows: Consumer Advertisement, Business-to-Busi
Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
Define the term Organizational Buying Behaviour. An organization not connect only into selling of products, but they also engage within buying of products also as material
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