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Question 1: (a) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a des
What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
Question 1: (a) Organisations make use of advertisements to promote its products and services. Explain the types of advertising appeal that are used. (b) Civil Society Org
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
Answer for a caselet
Any lady outfit looks great if it is designed with style and fits well. To take that outfit up a notch just adds accessories such as, amongst others, jewellery, handbags, scarves a
What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual
Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s
Marketing strategy development
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