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Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas
Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
henry assael model of buying decision behaviour along with the diagram
various approaches that are followed by fast moving consumer goods companies in test marketing
what is the importance of branding policies in an organisation
1. what are the importans 2. For whom use marketing managment
Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
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