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Question 1: a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications. b) Elaborate on two factors of
who is a consumer
The Marketing Concept The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satis
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume
Q. Illustrate the Features of Advertisement? 1) Paid form :- Advertisement is certainly not free of cost. The company has to formulate the payment to the media used for advert
How is Advertising affected by retaining customers of a firm? Advertising: Customers genrally influence other members of their affect group who rely upon them for referen
What is the role of marketing information system in marketing environment? The subsystem of Marketing Information System is interrelated and interdependent so as to meet the ne
management improve the organizational climat
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