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the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
factors which decide the broad area of scientific activity
The purchasing department of Bradley Inc. is responsible for companywide purchasing. Its total costs are assigned to each division based on the number of purchase orders the purcha
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
when in the organization would it be applicable to practice the 3 different buying situations
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
explain the various approaches better followed by smcg companies in test marketing?
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
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