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describe five challenes affecting markerters in 21st centuary
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe
The purchase of the smartphones by the netizens has a psychological or functional motive?
How is building a brand in a business-to-business context different from doing so in the consumer market?
in context of marketing, explain three approaches that were use in early days
Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and
What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i
CREATING STRATEGIC ADVANTAGE
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