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"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
Illustrate the changing packaging in strategic decision? Changing the packaging: This may want to take the advantage of a new development like the container invented of la
list out the secondary sources of information while pursuing market research?
Explain right to safety
Solving Customer Problems in Ways They Never Imagined
Define marketing mix
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
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