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How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
What media are availabe for advertisers There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, pos
Explain in words and using a graph why the ban on price gouging may cause a long line for gasoline. Label the axis and all the lines. Be precise. Price gouging in this context,
Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th
Identify FIVE factors that should be taken into account when forecasting an organisation's need for additional staff. Future Operations/demand Future planned levels of org
1. Describe Back to Nature’s target market. [5 marks] 2. Outline Back to Nature’s (business and marketing) objectives. [5 marks] 3. Describe and evaluate the promotional strategies
Affordability Based Pricing : The affordability based pricing is relevant in regard of necessary commodities, which meet the basic requirement of all sections of peop
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
Question: a) Suppose a web client makes a request for a resource located on an internal web server using on a 10Mbps Ethernet LAN. The client and the server are connected via
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