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Explain the Demographic Environment. Demographic Environment: Demographic Environment is the study of human population in terms of density, size, location, sex, age, race
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
How should price be set on a product or service for the first time?
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
What is Concept Testing Strategy Development? Test Marketing: Throughout this stage the product is in fact tried out in selected Market Segments only based upon the result
What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
Marketing analysis: Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment t
Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open
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