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Explain the various approaches that are followed by FMCG Companies in test marketing.
Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ
what is modern and traditional value delivery approach???
Choosing & Implementing Positioning Strategies
Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
Factors influencing changes in product mix 1. Change in market demand: the change in the demand of a product (due to change in habits, fashion, purchasing power, in
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
traveling salesman problem examples showing table and graphs
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