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Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Reason for the growth of packaging: 1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000
A baseball left fielder throws a baseball from a position 400 feet from home plate to the third baseman who is 90 feet from home plate. (Assume the two players are in the same lin
Customers in this market could be segmented in a variety of ways. The product/service could be targeted to a number of different market segments and marketers could develop a vari
what''s Challenges in Implementing E-CRM?
Question 1: Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise
How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp
What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating
Hello, I''m a master student. Because of my job, I dont have enough time to write my 14,000 word dissertation. Actually Im doing dissertation of HRM. I want to know whether you can
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