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What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
Not sure how to calculate
Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
Explain about marketing network in relationship marketing. Relationship marketing has the intend of building manually satisfying long-term relationships along with key partie
How to start and finish
Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma
How marketing efforts can be controlled and evaluated? Marketing Efforts with Implementation, Control and Evaluation: Marketing is not a controlled process within an insu
what are famous examples of down-market stretching done by large companies?
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