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typesa of branding like producer''s name,picture-figure,name of product,colour
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
Q. What is media planning and Strategy. How you will evaluate the broadcast, print & support media. Answer: Introduction:- Media plan make a decisions how advertising time an
Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut
E- Marketing environment: The marketing environment is ever changing, providing planty of opportunities to develop new market products, new markets, and new media of communicat
What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a
Discuss about Green Marketing in briefly. Green Marketing: Unfortunately, a majority of people think that green marketing refers only to the promotion or advertising of p
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