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Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
Question 1: A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives. (a)
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what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
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