Market strategy, Marketing Management

Assignment Help:

Customers in this market could be segmented in a variety of ways.  The product/service could be targeted to a number of different market segments and marketers could develop a variety of product/service positions.  In sentence - paragraph format, consider the various strategies that the managers at Bell should take into account under the following headings:

a)  Segmentation: What possible bases of segmentation exist for this product/service? Identify and discuss at least two segment strategies that you feel are the most appropriate for Bell's internet-based video streaming service Canadian launch. Describe and justify what you deem to be the best basis of segmentation and the segments that result as fully as you can.

b)  Segment Potential: Using facts in this assignment and external research, estimate the size (in terms of # of customer) of the market for the new Bell internet-based streaming service in Canada and the size of the segments you identified in a).  List the assumptions you have made in arriving at your estimates and list your sources.  Present your numbers in a table format with appropriate headings and include a description that outlines the process you used.

c)  Target: Considering the market segments discussed in a) and the Segment Potential in b), recommend and justify the segment that Bell should target in their launch of their internet-based video streaming service in Canada.

d)  Positioning: In what ways might the service be positioned to your chosen target segment? Write and justify the positioning statement that you would recommend for your chosen target.

 

 


Related Discussions:- Market strategy

What is promotion research in scope of marketing research, What is Promotio...

What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off

Video games, Should video game companies continue to alter their products t...

Should video game companies continue to alter their products to include other functions such as email?

Desk based research, Jamieson (1997) suggests that Australia's ability to i...

Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r

Explain about the annual plan control in MIVE, Explain about the annual pla...

Explain about the annual plan control in MIEV. Annual plan control: This manuscript includes all the governments numerical goals and managerial objectives. This is in fac

Need of the environmental analysis, Need of the environmental analysis: th...

Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I

Marketing., consumer mind is a black box discuss

consumer mind is a black box discuss

Concept of the marketing, Concept of the marketing: Generally, marke...

Concept of the marketing: Generally, marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term mark

Consumer Behaviour, Explain Henry Assael Model of buying decision behaviour...

Explain Henry Assael Model of buying decision behaviour along with the diagramn..

Explain the elements and factorsof market communication, Explain the elemen...

Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for

Enumerate about the non-durable goods, Enumerate about the Non-durable Good...

Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd