Market strategy, Marketing Management

Assignment Help:

Customers in this market could be segmented in a variety of ways.  The product/service could be targeted to a number of different market segments and marketers could develop a variety of product/service positions.  In sentence - paragraph format, consider the various strategies that the managers at Bell should take into account under the following headings:

a)  Segmentation: What possible bases of segmentation exist for this product/service? Identify and discuss at least two segment strategies that you feel are the most appropriate for Bell's internet-based video streaming service Canadian launch. Describe and justify what you deem to be the best basis of segmentation and the segments that result as fully as you can.

b)  Segment Potential: Using facts in this assignment and external research, estimate the size (in terms of # of customer) of the market for the new Bell internet-based streaming service in Canada and the size of the segments you identified in a).  List the assumptions you have made in arriving at your estimates and list your sources.  Present your numbers in a table format with appropriate headings and include a description that outlines the process you used.

c)  Target: Considering the market segments discussed in a) and the Segment Potential in b), recommend and justify the segment that Bell should target in their launch of their internet-based video streaming service in Canada.

d)  Positioning: In what ways might the service be positioned to your chosen target segment? Write and justify the positioning statement that you would recommend for your chosen target.

 

 


Related Discussions:- Market strategy

How is the human resource environment certainly structured, Describe in det...

Describe in detail that how the Human Resource Environment is certainly structured. The human resource environment is structured along with the given categories, which are illu

Vertical marketing system, QUESTION a) Give three reasons why price is ...

QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price

Illustrations - element of print-ad-copy, Q. Illustrations - element of pri...

Q. Illustrations - element of print-ad-copy? Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures

State about the one stage channel of distribution, One stage channel of dis...

One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T

Sales management, what is creative selling and what are its advantages?

what is creative selling and what are its advantages?

Elaborate the term packaging, Elaborate the term packaging? Even after...

Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical

Explain about the consumer movement in marketing activities, Explain about ...

Explain about the consumer movement in marketing activities. Consumer movement: Avarious collection of independent peoples, groups and organizations seeking to defend the

#title.ms., factors affecting the product life cycle

factors affecting the product life cycle

Cnc programming and process planning, Plastics processing (a) In injec...

Plastics processing (a) In injection molding, shrinkage is defined by the difference in size of the molded part (at room temperature) and the size of the mold cavity. The moldi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd