Market strategy, Marketing Management

Assignment Help:

Customers in this market could be segmented in a variety of ways.  The product/service could be targeted to a number of different market segments and marketers could develop a variety of product/service positions.  In sentence - paragraph format, consider the various strategies that the managers at Bell should take into account under the following headings:

a)  Segmentation: What possible bases of segmentation exist for this product/service? Identify and discuss at least two segment strategies that you feel are the most appropriate for Bell's internet-based video streaming service Canadian launch. Describe and justify what you deem to be the best basis of segmentation and the segments that result as fully as you can.

b)  Segment Potential: Using facts in this assignment and external research, estimate the size (in terms of # of customer) of the market for the new Bell internet-based streaming service in Canada and the size of the segments you identified in a).  List the assumptions you have made in arriving at your estimates and list your sources.  Present your numbers in a table format with appropriate headings and include a description that outlines the process you used.

c)  Target: Considering the market segments discussed in a) and the Segment Potential in b), recommend and justify the segment that Bell should target in their launch of their internet-based video streaming service in Canada.

d)  Positioning: In what ways might the service be positioned to your chosen target segment? Write and justify the positioning statement that you would recommend for your chosen target.

 

 


Related Discussions:- Market strategy

#title.Draw the typical profile(s) of Shoppers’ Stop custome, Draw the typi...

Draw the typical profile(s) of Shoppers’ Stop customer segmen

What is idea screening strategy development, What is Idea Screening Strateg...

What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug

Marketing segmentation concepts , Describe the concept of market segmentati...

Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.

Discuss the different types of consumption, Question 1: "Perceived risk...

Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik

What is pricing new products, What is pricing new products? Pricing n...

What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat

Market defense, Market Defense  is the strategic actions that try to minim...

Market Defense  is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the p

Describe the dimensions of service quality, Problem : As the marketing ...

Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di

What are focus and drawback of product concept, What are focus and drawback...

What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products

Major factors influencing buying behaviour - subculture, Subculture: each ...

Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion

Media cost, Media Cost: Advertiser must compare the cost of each media by ...

Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd