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Market specialization:
Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only to university laboratories, including microscopes, oscilloscopes, Bunsen burners, and chemical flasks. The firm gains a strong reproduction in serving this customer group and becomes a channel for further products that the customer groups could also. The down side risk is that the customer group may have its budgets cut.
What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.
factors influecing product mix
Figi Fabricating Company is reviewing the economic feasibility of manufacturing a part that it currently purchases from a supplier. Forecasted annual demand for the part is 3200 u
What is Idea Generation Strategy Development? Idea Generation: Even though some companies get their concepts almost by change. Firms which are trying to control their product m
SCOPE, OBJECTIVES AND PURPOSES OF MANAGEMENT INFORMATION SYSTEM The scope and purposes of Management Information System can be better understood if we examine each word i
Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines
How the product line appraisal is important task?
State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
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