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Market specialization:
Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only to university laboratories, including microscopes, oscilloscopes, Bunsen burners, and chemical flasks. The firm gains a strong reproduction in serving this customer group and becomes a channel for further products that the customer groups could also. The down side risk is that the customer group may have its budgets cut.
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non
. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
what is the primary activity
Explain about the selling in the function of the marketing. Selling in marketing: This is a significant aspect of marketing under that ownership of goods is transferred b
y=2x 2x+y=4
Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,
The percent of sales one product earns in relation to total market sales for all products in that category.
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
Effectiveness of the distribution channels: the main problem is to decide which of the alternatives would best satisfy the long term objectives of the firm taking in view the fact
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