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The basic aspects to be noted about the buying centre are that: --The influences across the centre can differ from one product category to another. --The composition itself
MEANING OF CREDIT RISK : Competition In foreign markets is keener than in the domestic market. Overseas customers are sought after by exporter from many countries. Competition is
Using marketing theory and concepts critically assess the marketing strategy of a newspaper of your choice. You should start with a general evaluation of their marketing strategy a
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how is service heterogeneity
Q. How consumer behaviour is effected by Beliefs? The initial component is beliefs . A consumer may perhaps hold both positive beliefs toward an object (example coffee tastes
These models are examined giving attention to their origin and implications and include: The Action desire interest attention (AIDA) Model The Hierarchy-of-Effects Model -
Problem: A major differentiating factor for companies is the quality of Customer Service. (i) Give the reasons which justify the inclusion of Customer Service as an e
Q: How family life cycle as well as family decision making can influence consumer behaviour? Ans: Families and Family Decision Making The Family Life Cycle- Individuals
Question 1 Write a short notes on: A. Internet Advertising Techniques B. Difference between traditional marketing and e-marketing
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