Market segmentation analysis, Financial Accounting

Assignment Help:

Task

This task is designed to further develop your critical analysis and research skills related to the tourism or hospitality enterprise you selected for Assignment 1. You are required to undertake a Market Segmentation Analysis and prepare a Market Segmentation Strategy for your selected enterprise. You are required to critically read and contrast your findings to important theories and concepts introduced in Topic 4. This assignment will inform also inform the development of a Strategic Marketing

Instructions  

1. Market Segmentation Analysis (800 words) - prepare an analysis of the important markets for your selected enterprise using relevant segmentation methods (e.g. demographic, psychographic, geographic, benefit or behavioural characteristics)

2. Market Segmentation Strategy (700 words) - based on findings of your market segmentation analysis, determine feasible market segments for your selected enterprise. You should include a brief profile for each segment (e.g. using demographics, psychographics etc.) to clearly outline each segment you have identified as a target market.

3. Appendices - you should attach any relevant data that supports your analysis as appendices.


Related Discussions:- Market segmentation analysis

Explain the money market products, Question 1 Explain the functions of mer...

Question 1 Explain the functions of merchant banking and functions of financial intermediaries Question 2 What do you understand by book building and Green shoe option? Ex

Calculate present value-current yield-interest rates bonds, Present Value o...

Present Value of a Bond 1. Assume that you wish to purchase a 20 year bond that has a maturity value of $1,000 and makes semiannual interest payments of $40.  If you require a

Find out the prize of current prize stock, The current stock price of IOU i...

The current stock price of IOU is $250 and has a standard deviation of 35% per year. The risk-free interest rate is 5% per year compounded continuously. Find the prices of a call a

ACCOUTING, Ask questio. You have been appointed the accountant of a new org...

Ask questio. You have been appointed the accountant of a new organisation that is preparing its first set of financial statements. In determining the depreciation for the first yea

Calculate the net present value of the investment, Calculate the Net Presen...

Calculate the Net Present Value of the Investment XYZ Ltd is a manufacturer of household goods located in Ang Mo Ko. They presently make and wholesale fruit juicers, blenders

Calculate return on assets, Select two of the following firms: Dole Foods,...

Select two of the following firms: Dole Foods, Campbell Soup, Hershey and Dr. Pepper Snapple. Use the 10-K, annual report and other information to answer the following questions.

What are the january cash collections from sales, O'Neill Co. has $298,106 ...

O'Neill Co. has $298,106 in accounts receivable on January 1. Budgeted sales for January are $840,001. O'Neill expects to sell 20% of its merchandise for cash. Of the remaining 80%

Dangers of over-reliance on trade credit, Dangers of over-reliance on trade...

Dangers of over-reliance on trade credit In effect for the reason that trade credit represents temporary borrowing from suppliers until invoices are paid it becomes an importan

Calculate the financial ratios, Part I: Wal-Mart Stores Inc.'s income stat...

Part I: Wal-Mart Stores Inc.'s income statement and balance sheet are attached. Gather relevant information from the financial statements to calculate the financial ratios, and co

Inventory., Tubby is a retailer that buys and sells handmade robotic toys. ...

Tubby is a retailer that buys and sells handmade robotic toys. He buys a basic prototype and then programs it to do all sorts of unique tricks. The following information was provi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd