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Market Segmentation
This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiable differences.
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
Question 1: (a) Describe what you understand by the "Concept of Integrated marketing" (b) Explain five types of marketing communication that Hilton Hotels can use and prov
what are the different retail strategies
Hello, I''m a master student. Because of my job, I dont have enough time to write my 14,000 word dissertation. Actually Im doing dissertation of HRM. I want to know whether you can
Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
How is selling of products performed on Web Marketing? An organization sell their products straight to consumer, employ trading networks or auction sites to arrive at new custo
Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq
Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi
Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
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