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After their first arrival, the telephone, email, fax, mobile phone and the internet were rapidly accepted in business contacts and for doing business transactions, creating fresh c
What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f
the rise of personal computers in the mid 1980s spurred interest in computer games
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
Explain about the public carriers or transport carriers in distribution channels. Public carriers or transport carriers: Transportation makes a cost centre within distrib
Question 1: Mc Donald is a leading fast food restaurant that operates worldwide. Mc Donald conducts environment analysis to adapt itself to different countries. a) Iden
Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the
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