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Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh
The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. However an enterpr
Q. Explain Client agency relationship? Meaning: Clint agency relationship among advertiser and the ad-agency. Cordial Relationship with full trust as well as confidence is must
Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is
Product life Cycle Strategies After launching a new product, management expects it will enjoy a long and profitable life. However, Management is also aware of that each of pro
What is efficiency control in MIVE? Efficiency control: The global picture is significant. An overview of the sales and marketing efforts and their relative failure or su
Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq
Explain Henry Assael Model of buying decision behaviour along with the diagram
According to the MCCI Business Confidence Indicator (September 2010), the morale of business leaders is morose with a drop to 96.3 of the confidence level index(March 2010=100)
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