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Positioning Errors
Kotler says that the firm should avoid four major positioning errors, namely:
Under positioning: this occurs when the buyers know much less about the brand or do not know anything special about the brand.
Over positioning: when the buyers have too narrow a view of the firm, the product or brand, for example, buyers may perceive Ram Maica as offering only quality decorative laminates, when in reality it offered decorative glass and flush door too.
Confused positioning: buyers may have a confused image of the brand, this may occur as a result of the frequent changes in the positioning statement.
Doubtful positioning: it occurs when buyers doubt the veracity of the claims made by the firm.
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How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa
Jill is the leading scorer on her basketball team, with an average of 13.2 points per game. Which best describes Jill"s scoring average:rate ir ratio?
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
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CONSUMER MIND IS A BLACK BOX-DISCUSS
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