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people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo
#what is personal selling,direct marketing,exhibitions?
Assess the conceptual framework of market orientation that is presented in the article. Account for the five recently advanced perspectives on market orientation that are integrate
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
explain the various approaches that are followed by FMCG companies in test marketing?
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe
How is searching the reasons of distribution channels in economics system? Searching: Buyers and sellers are constantly engaged within search for consummation of required
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