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Steps involved in designing a channel system: Formulating the channel objective: Formulating the channel objectives is the first step in designing a channel system. The objecti
various approaches that are followed by FMCG companies test marketing in marketing management
What is consumer satisfaction about the marketing? Consumer satisfaction: Today’s customers face a growing range of choices in the products and services they can buy. The
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
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How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
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