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Explain Henry Assael Model of buying decision behavior .
Deciding on media for advertising: Deciding on reach, frequency, and impact: media selection involves finding the most cost -effective media to deliver the desired number of e
Steps involved in brand development
Market segmentation producer or how to segment the market: 1. Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a v
What are demands, wants and desires and how do you link these to the marketing process?
what is the sales information systems
how are cereals distributed to reach the consumers
This is the number of times a consumer purchases the similar product within a specific time interval.
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
Boolean algebra differs from normal algebra in three different ways: The values are of a logical and not of a numerical character. The operations applicable to those values. The pr
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