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Question 1: (a). Elaborate using examples, two advantages the internet provides to direct marketers. (b). Apart from online marketing as a form of direct marketing, de
Marketing analysis: Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment t
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
• example of product line strategies
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
explain creative selling and its advantages
Oligopoly Market The majority of the world’s diamonds comes from Country A and Country B. Suppose that the marginal cost of mining a diamond is $1,000 per diamond and that the dema
what management skills did jack demonstrate as a marketing manager at the travel products company? What management skills did he demonstrate as a VP at the consumers product firm?
State the term- Consumer goods Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries,
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