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Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
Factors influencing pricing decisions
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
QUESTION 1 A computer contract is often in written form. What provisions would you expect to find in such a contract? QUESTION 2 (a) Mr & Mrs Williams have launched a n
Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder. A firm uses different tools for its promotional activ
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
what is proposal solicitation in buying process
Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
building brand equity
considering the concept of product life cycle, where would you put video games in their life cycle
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