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Market Efficiency
Though there are various markets present in the financial system, the ease with which the transfer of funds take place depends on the level of efficiency present in the financial markets. A market is considered as perfect if it has the following characteristics:
Finally, transaction costs will depend on the trading and settlement processes. Transparency in the trading mechanism and shorter settlement periods are critical for low transaction costs.
However, most of the financial markets are still imperfect and are yet to be developed. The imperfections present in the markets may have an adverse impact on the players of these markets. Further, due to the interlinkage of the financial markets, the factors affecting one market may have a direct or indirect impact on the others also.
a) A niche market refers to a lucrative and small market segment. Marketing strategy is targeted and concentrated at this specific market segment. Pink Ladies are specifically targ
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