Market Capitalization: Often referred to as market cap, it refers to the value of a company, that is, the market worth of its outstanding shares. A common misconception is that the higher the stock price, the superior the company. Stock price, though, may misrepresent a company's actual value - if we compared the two companies by solely looking at their stock prices, we would not be comparing their real values, which are impacted by the quantity of their outstanding shares. Historically, large caps have experienced slower growth with lower risk. Meanwhile small caps have experienced higher growth potential, but with higher risk.