Market and sales management, Marketing Management

Assignment Help:

Market and Sales management

End of Module Project

Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted.

How have sales strategies and tactics evolved to take account of contemporary marketing directions and changing buyer behaviour?

How might current sales management strategies be developed and improved upon?

Your response should be in the form of a written report of between 1000 - 1500 words.

The learning outcomes for this assignment are:

o  Classify and analyse different sales functions

o  Critically evaluate recruitment, selection, and retention plans for sales people

o  Design sales plans

o  Create sales presentations

o  Analyse and assess sales management and leadership strategies

o  Apply understanding of good practices in sales force management


Related Discussions:- Market and sales management

Caselet, critically analyse diesel''s marketing mix strategies?

critically analyse diesel''s marketing mix strategies?

Discuss the principles of market skimming, Question 1: a) What are the...

Question 1: a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables? b) Explain how ‘organisational

Develop a strategy for work plan, Develop a strategy to help work teams imp...

Develop a strategy to help work teams implement change       1. Develop a work plan including timetable, key performance indicators, training needs, occupational health and safe

Define the market intelligent enterprise, Question 1: Leading edge comp...

Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th

Describe the seven core value groups, Problem a) Name and explain the...

Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall

Marketing core, what gaps between core marketing aspects have kellogg''s su...

what gaps between core marketing aspects have kellogg''s successfully managed to bridge?

What are the tools of marketing in words of mccarthy, What are the tools of...

What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ

Exam, If a company were to follow a strategy of product adaptation-communic...

If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __

Explain about the cultural factor in the consumer behaviour, Explain about ...

Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.

Discuss data analysis phase on shortly, Discuss data analysis phase on shor...

Discuss data analysis phase on shortly. Phase Data Analysis: When you’ve performed via online market research, now go to systematize the data you have. Note down what ar

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd