Market and sales management, Marketing Management

Assignment Help:

Market and Sales management

End of Module Project

Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted.

How have sales strategies and tactics evolved to take account of contemporary marketing directions and changing buyer behaviour?

How might current sales management strategies be developed and improved upon?

Your response should be in the form of a written report of between 1000 - 1500 words.

The learning outcomes for this assignment are:

o  Classify and analyse different sales functions

o  Critically evaluate recruitment, selection, and retention plans for sales people

o  Design sales plans

o  Create sales presentations

o  Analyse and assess sales management and leadership strategies

o  Apply understanding of good practices in sales force management


Related Discussions:- Market and sales management

Enumerate about the objective based pricing, Enumerate about the Objective ...

Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish

What are the sorting functions of discrepancy of assortment, What are the s...

What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act

Determine the level of service quality, Competitive tourism and hospitalit...

Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo

What is integrated marketing, What is integrated marketing? Integrated...

What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro

Marketing process, explain the various elements of marketing process

explain the various elements of marketing process

What is the means to beat the market and stocks , 1. You are provided with ...

1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us

Determine the flexibility of advertising tool, Determine the flexibility of...

Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.

Factor affecting choice of channel of the distribution, Factor affecting ch...

Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve

Advantages of product branding to middleman, Advantages of the middleman: ...

Advantages of the middleman: 1.       Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want

How is an aging work force worked in demographic trends, How is an aging wo...

How is an aging work force worked in Demographic Trends? An aging work force: Several impacts of aging work are which the work force will before experience, reliable and

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd