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Carrying out a market analysis
The marketplace is continuously changing and a business must be constantly updating to the changes or it will not remain in business for longtime. Researching the marketplace is significant because it will show how developing or future changes in the market may affect any market segments in your business, or your business entirely.
We use three heading for taking out market analysis:
A. Research
B. Analysis
C. Draw conclusions
how to do market segmentation
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Illustrate why marketing research is important to a firm specially in a competitive market situation
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