Mark-up pricing policy, Business Economics

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Problem 1

Describe the methods of environmental analysis-SWOT, PEST.

  • Strength, Weakness, Opportunity, Threat
  • Political, Economic, Social, Technological Environment

Problem 2

Define Branding. Discuss the merits and demerits of Branding

  • Branding
  • Merits
  • Demerits

Problem 3

Explain the following price methods adopted:

  1. Mark-up pricing policy
  2. Mark-down pricing policy
  3. Skimming pricing policy
  4. Penetration pricing policy
  5. Bait pricing policy

Problem 4

Discuss the characteristics of services (any three) and the important strategies which help in marketing of services.

  • Characteristics of Services (any three)
  • Strategies for marketing of services

 

 


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