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Manufacturing Process Technology
New products are not physical realities until are manufactured. Process technology refers to the equipment, people and systems used to produce a firm a products and services. Key process technology decision relate to organizing the process flows choosing the appropriate product process mix, adapting the process to meet strategic requirements, and evaluating automation and high technology processes.
Describe the four-step framework for one-to-one marketing that can be adapted to CUSTOMER RELATIONSHIP MANAGEMENT marketing?
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