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Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
understand concepts with examples of need,want,demand
Q. Explain Different types of Headlines ? Different Forms of Headlines:- Direct Benefit Headlines Question Headlines Announcement Headlines. Provocative He
Q. Explain about Marketing communication? Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each othe
Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar
income inreased by 10% later decreased by 10%. total change in % in income
Market Defense is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the p
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