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Question 1:
Describe the types of new service developments and its stages
Question 2:
Describe the concept of lack of inventory capability in managing supply and demand in service
how to draw consumer profile of a typical buyer of ray ban?
Explain the term Business-to-Business Advertisement with examples. Business-to-Business Advertisement: • Promote plant & machinery, raw materials, spares etc. • Technic
What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.
Illustration of 3C of Marketing Triangle
Q . The following are two weekly forecasrs made by two different methods for the number of gallons of gasoline in thousands, demanded at a local gasoline station. lAlso shown are a
Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
Define the concept of strategy decision in product line. An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As gi
What is Maturity Stage of Product Life Cycle? Maturity Stage: A period of a slowdown in sales growth as productions achieved acceptance by most potential buyers. Profits s
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
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