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Question 1:
Describe the types of new service developments and its stages
Question 2:
Describe the concept of lack of inventory capability in managing supply and demand in service
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
Factors influencing changes in product mix 1. Change in market demand: the change in the demand of a product (due to change in habits, fashion, purchasing power, in
history of e-marketing
Simple Marketing System Producer/ seller Communication Consumer Money Product/ service Feedback Participants in a simple marketing system:
#“Consumer mind is a Black Box” –Discussquestion..
marketing business process of automobiles company.
What are demands, wants and desires and how do you link these to the marketing process?
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
Nature-based outdoor recreation attractions are often marketed as ecotourism activities. However, it is argued that to date, these marketing efforts have been towards advancing
How holistic marketing concept is different from conventional concept? Holistic marketing is an approach to marketing which attempts to recognize and reconcile and the complexi
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