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Managerial Writing
This provides a channel for management communication. Writing is a means of communication. It has specific advantages and disadvantages. Advantages include saving your audience time since reading is 3 to 4 times faster than listening. Writing also provides you the ability to convey biggest volumes of detailed information and gives a permanent and legal record. Writing is also more consistent than speaking as exact wording will remain consistent, and people can assimilate a larger volume of written details than through audio messages. Writing is a good channel when you do not require a response faster or at all, as it enables you to clearly clarify, announce, confirm, or report. The disadvantages to writing include the inability to control when and how thoroughly your message will be read. In addition, writing can be misinterpreted in tone or meaning because of the lack of nonverbal interaction. E-mail and faxes offered written forms of communication that are spontaneous and interactive but they also have the potential disadvantage of limited security.
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process of re branding of product or services?
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