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Question 1:
Prepare and discuss the managerial implications of a SWOT analysis of a tourist transport with which you are familiar.
Question 2:
In managerial terms, discuss how the inter-relationship between the cost of producing and supplying travel, can affect the price of air travel. Use relevant examples in the industry to support your answer.
Question 3:
Governments of less developed countries still retain state ownership of tourist transport services. Discuss one mode of transport of your choice as an example to illustrate your answer.
Question 4:
Offering Business Class travel is a management strategy in terms of product and service. Assess the implications involved for airlines to provide such a class of travel.
Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the
the relationship between the 4Ps
Explain about the Company’s Macroenvironment in brief. The Company’s Macroenvironment: The larger societal forces influence the entire microenvironment demographic, natura
Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
what are the pricing objectives?
Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do
Question 1: You are a marketing assistant for a manufacturer of a branded range of household cleaning products: (a) Describe key factors that could be taken into account wh
Contents of Marketing Plans: ( a) Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A ta
QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price
Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir
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