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explain the various approaches that are followed by FMCG companies in test marketing?
QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi
what ford needs to do to make sure it is sensitive to changes in the cultural environment in the country
que es auditoria
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#question draw an bcg matrix with an numerical example..
detail note on pricing strategies of any product
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