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Management of the Promotional Tools
Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations:
1. Personal selling is the domain of sales director, and traditionally uses an internally based and controlled sales force.
2. Public relations is the domain of chairperson, and is often administered by a specialist PR agency.
3. Advertising and sales promotion are domain of the marketing director or brand manager. Responsibility for design and transmission of messages for mass communications is generally devolved to an external advertising agency.
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
Define the concept of Marketing Information System. Meaning of Marketing Information System : Marketing Information system is systems which consist of people, procedu
various approaches that are followed by fast moving consumer goods companies in test marketing
The Impact of the salesman on the turn over of a non alcoholic beverage producer.
Quantitative Techniques Q4. Find elasticity of demand of the function x=150-5P at (1) P=15, (2) P=20. (5 marks) Q5. Find dy/dx of the following cases 1. y=x2 log x. 2. log x /x. (
#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a
what is concepts of marketing?
Determination process: Estimating the demand for the product: the first step in determining the price of a new product is to estimate the anticipated demand of the product. H
The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
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