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Management of the Promotional Tools
Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations:
1. Personal selling is the domain of sales director, and traditionally uses an internally based and controlled sales force.
2. Public relations is the domain of chairperson, and is often administered by a specialist PR agency.
3. Advertising and sales promotion are domain of the marketing director or brand manager. Responsibility for design and transmission of messages for mass communications is generally devolved to an external advertising agency.
Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see
Culture: Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the socie
2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni
Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given
What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign
What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances
Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feel
Answer for a caselet
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