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The most important test of a new organization comes when it is hit by a major catastrophe. It is required to manage such emergencies intelligently and forthrightly with the news media, employees and the community at large.
Consider that you are the PR manager of the Fukushima nuclear plant in Japan, explain explicitly how you would manage this crisis situation? explain how you will use the several PR tools.
Primary Sources These are materials, which are the most authentic and original. They usually take the form of a a monograph, journal article, dissertation, report or a paten
questionA large unit manufacturing electrical goods which has been known for its liberal personnel policies and fringe benefits is facing the problem of low productivity and high a
PROCEDURE FOR DATA COLLECTION: The planning for research continues till a pilot study is conducted to see that the whole research design works. The next step is the stage of
(a) Explain the term Public Relations (PR) as per the British Institute of PR and illustrate the relevance and interdependence of i. PR and marketing and ii. PR and adverti
QUESTION 1 "Values drive behaviour". Discuss with reference to- (1) virtuous values and behaviour (2) how an ethical culture can be developed at the workplace? QUESTI
Product development cycle All products under development typically follow the cycle of market place-to-market place. The development starts with identification of a product in
role of managerial economist
The Malcolm Baldrige National Quality Award The Malcolm Baldrige national Quality Award is the premier award for quality achievements and business excellence in the U
mention the technical options in service marketing?
Telecommunication Technologies: Telecommunication today involves microprocessors, digitization of information (audio, video and text) and its transmission across communication
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