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what are significant factors that have led to the success of shoppers'''' sto
Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
Difference between Selling and Marketing The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and pro
What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
how to make ppt on this topic in 4 slides?
approaches of fmcg companies in test marketing
Products and Services Marketing Offers-Services, Products and Experiences Companies introduce needs by putting forth a value proposition, a set of benefits that the
Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
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