Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religions, racial groups, and geographic regions: many subcultures make up important market segments, and the marketers often design products and marketing programs tailored to their needs. Social classes are relatively homogenous and enduring divisions in a society which are ordered and whose members share similar values, interests, and behaviour. Social classes have the following characteristics:
a. Persons within a given social class to behave more alike.
b. Social classes are hierarchical.
c. Social classes are not measured by a single variable but it is measured by a weighted function of one's occupation, income, wealth, education, status, prestige, etc.
d. Social class is continuous rather than concrete with the individuals able to move into a higher social class or drop into a lower class.
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer. This direct contac
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
what is modern and traditional value delivery approach???
A curve which touches each member of a family of curves and which is touched at each point by some member of the family is called the envelope of the family of curves. Example: Co
in context of marketing, explain three approaches that were use in early days
Problem 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points required to be addressed from Unit 6 com
How should shopper''s stop develop its demand forecasts?
Steps involved in brand development
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd