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Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religions, racial groups, and geographic regions: many subcultures make up important market segments, and the marketers often design products and marketing programs tailored to their needs. Social classes are relatively homogenous and enduring divisions in a society which are ordered and whose members share similar values, interests, and behaviour. Social classes have the following characteristics:
a. Persons within a given social class to behave more alike.
b. Social classes are hierarchical.
c. Social classes are not measured by a single variable but it is measured by a weighted function of one's occupation, income, wealth, education, status, prestige, etc.
d. Social class is continuous rather than concrete with the individuals able to move into a higher social class or drop into a lower class.
Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the
Reason for the growth of packaging: 1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000
What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl
explain VAL"s theory and each types of custmors
Question 1: (a) ‘The function of the financial system is only to channel funds from the surplus units to the deficit units'. Discuss. (b) How far can the liquidity pref
what is library marketing?
The US government decides to subsidize solar panels. For each unit sold, the government pays $T to the buyer. Using a graph, show how this subsidy affects i) consumer surplus, I
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
Question 1: The extensive use of outdoor recreational attractions based in natural areas has resulted into increased negative environmental and social impacts. Using local e
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