Major factors influencing buying behaviour - subculture, Marketing Management

Assignment Help:

Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religions, racial groups, and geographic regions: many subcultures make up important market segments, and the marketers often design products and marketing programs tailored to their needs. Social classes are relatively homogenous and enduring divisions in a society which are ordered and whose members share similar values, interests, and behaviour. Social classes have the following characteristics:

a.       Persons within a given social class to behave more alike.

b.      Social classes are hierarchical.

c.       Social classes are not measured by a single variable but it is measured by a weighted function of one's occupation, income, wealth, education, status, prestige, etc.

d.      Social class is continuous rather than concrete with the individuals able to move into a higher social class or drop into a lower class.   


Related Discussions:- Major factors influencing buying behaviour - subculture

Self-management in renal nursing, Statistics show that rates of CKD are con...

Statistics show that rates of CKD are continuing to rise in Australia and worldwide. Global and national economies and health politics affect the health budget.  A nephrology se

Tangible product, The physical attributes of a product constitute a tangibl...

The physical attributes of a product constitute a tangible product.

Market strategy, Market strategy: Meaning & definition: marketing str...

Market strategy: Meaning & definition: marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for attaining the marketing object

International bonds and markets, International Bonds and Markets (a) ...

International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.

Explain soft system methodology with an example, Question 1: (a) How do...

Question 1: (a) How do you think that e-commerce is useful to Mauritian entrepreneurs? (b) Discuss the role of ICT and E-business in the development of Mauritian tourism ind

State the concept of marketing as an exchange, State The Concept of Marketi...

State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a

Show the advertising effects on employment, Q. Show the advertising effects...

Q. Show the advertising effects on Employment? Effect on Employment: - Advertising has created together direct and indirect employment to various persons in the society. Thes

Headline - component of print advertising copy, Q. Headline - Component of ...

Q. Headline - Component of print Advertising Copy? It refers to words which are in most important positions of advertisement. These words are read initial by the audience. Thes

Nature of message in advertising, Q. Nature of Message in advertising? ...

Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t

What is understand by total customer satisfaction, Question : (a) Expli...

Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd