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Major factors influencing buying behaviour:
A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert the broadcast and deepest influence.
Cultural factors: culture, subculture, and social class are particularly important in buying the behaviour.
Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
buying motives of industrial customer
What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle
Suppose the US and Mexico both produce semiconductors and auto parts and the US has a comparative advantage in semiconductors while Mexico has a comparative advantage in auto parts
SWOT Analysis is a strategic planning method used to assess the internal & external environment in which a company operates and competes. Internal environmental factors are classif
Question 1: Determine the Employee Role of Dominance Detailed explanation on ‘Employee Role in Service Designing' Question 2: What is service differentiation?
Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
What is consumer satisfaction about the marketing? Consumer satisfaction: Today’s customers face a growing range of choices in the products and services they can buy. The
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