Major characteristics of a strong brand name, Marketing Management

Assignment Help:

Question 1:

(a) What are the major characteristics of a strong brand name?

(b) What is the necessity for an organisation to make use of brand extension & flanker brand strategies? Discuss.

Question 2:

(a) What are the alternative ways in which a decision can be made that affects the parties involved?

(b) In what ways can negotiation be seen as a tactical contest?

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