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Question 1:
(a) What are the major characteristics of a strong brand name?
(b) What is the necessity for an organisation to make use of brand extension & flanker brand strategies? Discuss.
(c) In current period of recession affecting many countries of Europe, what are the best ways to manage a leading brand?
Question 2:
(a) What are the alternative ways in which a decision can be made that affects the parties involved?
(b) In what ways can negotiation be seen as a tactical contest?
What are demands, wants and desires and how do you link these to the marketing process?
How should Shoppers? Stop develop its demand forecasts?
Henry Assael Model of buying decision behavior along with thediagram
You are a manager in the investment industry, whose role is to provide investment portfolio advice and managementto a client, who is your investorprincipal. You should identify t
Explain about the role of customers in microenvironment of a company. Customers: Customers The Company should study its customer markets closely and continue to date alo
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
why mayo clinic i so good at customer service
what are the identifying the major channel alternatives ?
what are thepproaches used by FMCG companies in test marketing?
Write a 700- to 1050-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies
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