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Question 1:
(a) What are the major characteristics of a strong brand name?
(b) What is the necessity for an organisation to make use of brand extension & flanker brand strategies? Discuss.
(c) In current period of recession affecting many countries of Europe, what are the best ways to manage a leading brand?
Question 2:
(a) What are the alternative ways in which a decision can be made that affects the parties involved?
(b) In what ways can negotiation be seen as a tactical contest?
Marketing Organizational Chart Marketing Plan Designing a lunchbox menu for Children The marketing plan should consist of expanding opportunities for busines
AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num
Importance of the marketing in under developed or developing economy : Marketing has a special significance in under developed economics. A rapid development of the economy is p
How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
Apple's revamped ipad will be hard for its competitors to beat ‘When the ipad 1 was launched in 2010, it was dubbed the ‘jesus tablet' because of the quasi religious fervour with w
How should shoppers Stop develop its demand forecasts?
Question 1: What are the purposes of a Food & Beverage control system for a first class medium-size hotel running 3 (three) Food & Beverage outlets including room service?
Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The
critically analyse diesel''s marketing mix strategies?
Question: (a) Discuss the primary difference between selling and marketing concept? (b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks
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