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Question 1:
(a) What are the major characteristics of a strong brand name?
(b) What is the necessity for an organisation to make use of brand extension & flanker brand strategies? Discuss.
(c) In current period of recession affecting many countries of Europe, what are the best ways to manage a leading brand?
Question 2:
(a) What are the alternative ways in which a decision can be made that affects the parties involved?
(b) In what ways can negotiation be seen as a tactical contest?
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
I have done a part 1 of my business plan but clueless of how to do the business plan 2 part that i need done. If i send my part 1 of the business plan is it anyway that you can do
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin
Create a demand schedule and a supply schedule for your product. Using these schedules, draw a demand curve and a supply curve using PowerPoint or Excel. Use these to deter
Question 1: The extensive use of outdoor recreational attractions based in natural areas has resulted into increased negative environmental and social impacts. Using local e
employees going on assignment in another culture need to be aware of their own
Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr
CASE STUDY- Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat
Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport
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