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Problem 1
Explain how the magic bullet theory two step flow theory and uses and gratifications theory differ in explaining how the mass media influence their audience.
Problem 2
Explain the effects of mass media on public opinion by referring to the agenda setting theory and spiral of silence theory.
Problem 3
Illustrate the early perspectives on media and society
a) The power of mass media b) The potential benefits of mass communication. c) Communication and social change
Problem 4
Describe why it is believed that the mass media are patriarchal societies.
Problem 5
Explain the approximate sequence of development of the present day set of mass media starting from the print media to the new electronic media.
Problem 6
Illustrate the special authority of the electronic media.
Make yourself aware of the range of issues involved in the "Greening of Hotels" phenomenon by reading widely on the topic. Become conversant with the full range of current and e
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