Problem 1

Explain how the magic bullet theory two step flow theory and uses and gratifications theory differ in explaining how the mass media influence their audience.

Problem 2

Explain the effects of mass media on public opinion by referring to the agenda setting theory and spiral of silence theory.

Problem 3

Illustrate the early perspectives on media and society

a) The power of mass media
b) The potential benefits of mass communication.
c) Communication and social change

Problem 4

Describe why it is believed that the mass media are patriarchal societies.

Problem 5

Explain the approximate sequence of development of the present day set of mass media starting from the print media to the new electronic media.

Problem 6

Illustrate the special authority of the electronic media.