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Problem 1
Explain how the magic bullet theory two step flow theory and uses and gratifications theory differ in explaining how the mass media influence their audience.
Problem 2
Explain the effects of mass media on public opinion by referring to the agenda setting theory and spiral of silence theory.
Problem 3
Illustrate the early perspectives on media and society
a) The power of mass media b) The potential benefits of mass communication. c) Communication and social change
Problem 4
Describe why it is believed that the mass media are patriarchal societies.
Problem 5
Explain the approximate sequence of development of the present day set of mass media starting from the print media to the new electronic media.
Problem 6
Illustrate the special authority of the electronic media.
Understanding body language Body language implies non verbal communication that involves body movements. What we try to deliver through verbal means may not be similar to the
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