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Problem 1
Explain how the magic bullet theory two step flow theory and uses and gratifications theory differ in explaining how the mass media influence their audience.
Problem 2
Explain the effects of mass media on public opinion by referring to the agenda setting theory and spiral of silence theory.
Problem 3
Illustrate the early perspectives on media and society
a) The power of mass media b) The potential benefits of mass communication. c) Communication and social change
Problem 4
Describe why it is believed that the mass media are patriarchal societies.
Problem 5
Explain the approximate sequence of development of the present day set of mass media starting from the print media to the new electronic media.
Problem 6
Illustrate the special authority of the electronic media.
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factors influencing demand
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