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Low Price and Product Features - Operation Strategy
Low price
The ability of the operations system to satisfy the customers' requirements more cost-effectively (and by implication at lower price) than competitors. Virgin Atlantic captured a significant segment of the cross-Atlantic air-travel market by providing customers with a low-priced service.
Product features or performance
The extent to which a product or service offers more features or otherwise out-performs the offerings of competitors. Companies such as Porsche, Rolex and Hilton Hotels compete on these order winners.
Which behaviours, thinking approaches, emotional stances, decisions, and business management actions can be found in the two readings that pertain to adaptability, resilience, and/
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Vertically Integrated or Virtual Organisation An organisation might decide not to source goods or services externally but to own the supplier company itself. For instance a
Why should one study operations management?
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