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Low Price and Product Features - Operation Strategy
Low price
The ability of the operations system to satisfy the customers' requirements more cost-effectively (and by implication at lower price) than competitors. Virgin Atlantic captured a significant segment of the cross-Atlantic air-travel market by providing customers with a low-priced service.
Product features or performance
The extent to which a product or service offers more features or otherwise out-performs the offerings of competitors. Companies such as Porsche, Rolex and Hilton Hotels compete on these order winners.
A company wants to select one product from a set of 3 possible products. Which of the following ensures that only one product will be selected? A XA + XB + XC = 1 B XA + XB
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Discuss the long-run consequences of your decision.
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