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Low Price and Product Features - Operation Strategy
Low price
The ability of the operations system to satisfy the customers' requirements more cost-effectively (and by implication at lower price) than competitors. Virgin Atlantic captured a significant segment of the cross-Atlantic air-travel market by providing customers with a low-priced service.
Product features or performance
The extent to which a product or service offers more features or otherwise out-performs the offerings of competitors. Companies such as Porsche, Rolex and Hilton Hotels compete on these order winners.
closing case: Logitech Best known as one of the world's largest producers of computer mice, Logitech is in many ways the epitome of the modern global corporation. Founded in 198
Negotiators can influence the perceived cost of agreeing as well as the perceived cost of disagreeing and the other party will likely accept the proposal when it is more expensive
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