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Importance of the positioning or why positioning: 1. To create a distinctive place of a product or service in the minds of potential customers. 2. To provide a c
Michael Jordan lives in a world with only two goods: basketballs and Gatorade. Basketballs cost $10 each. Gatorade costs $2 per bottle. Point A on the graph below represents Jord
What types of tools use in consumer promotion scheme? Consumer promotion Schemes:– 1. Samples: Offer a free amount of a service or product. Sampling is the most e
Difference between Selling and Marketing The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and pro
New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod
The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen
Considering the concept of product life cycle, where would you put video game in their life cycle
A bank uses a certain form at a uniform rate of 60 pads per week. During each of the 52 weeks per year it is in operation. Every replenishment order it places is delivered at one t
Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti
What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are
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