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Define about the Personal Selling tool This tool differs from previous two in that although it still lacks relative credibility and control, degree of control is potentially lo
What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f
brief explanation on positioning
Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
What factors affect or govern the length of a product life cycle
2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.
Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p
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