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Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
define marketing .its importance
Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion
What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev
Consumer Behaviour Consumer buying behaviour refers to the buying behaviour of final consumer's individuals and households who buy goods and services for personal consump
Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
Question1 Suppose you are the brand manager for Subtle, a lightly scented shampoo aimed at women. Sales of your product have been declining. Exploratory research suggests your
write the core concepts in marketing with their explanation.
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
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