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Listening Skills
To be an effective communicator you should not only be a good listener but should also know how to express your ideas. By listening perfectly to others you will increase your understanding, receive more detailed information, and raise cooperation. One component of listening skills is nonverbal and it includes looking and acting interested in what other people are saying and maintaining good eye contact. Show your interest by nodding your head and using brief encouragers such as "I see," or "Yes." You have to avoid obvious signs of impatience such as reading, looking at your watch, or looking out the window. The quality of your listening skills is directly related to your ability to be objective and empathetic.
(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of i. PR and marketing and ii. PR and advertising.
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