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Question:
(a) ‘The basic differences between goods and services have several implications for service marketers.'
(i) List the main differences between goods and services.
(ii) Discuss four of these differences and their implications to service marketers. Illustrate your answer with examples.
Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
Question 1: Show the technical options in the service marketing Brief explanation on ‘Innovations in Services Marketing' Table with explanations and examples
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
A good or service an organization makes in quantity to sell on the open market is a product.
Illustrates the words of American Marketing Association for marketing research? In words of American Marketing Association as, “marketing Research can be explained the gather
P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
Q. Explain about Judgement Method for preparing advertisement Budget? Judgement Method: - In this process advertising budget is decided by the experienced manager of company on
Q. Show the Legal Regulations on Advertising? Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize adver
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
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