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Linking Strategic and Operational Change - Operation Strategy
Quinn (1988) criticises those who see strategy formulation and implementation as the 'classic trap' where despite elaborate planning systems executives in large corporations tend to use similar incremental processes as they manage complex strategy shifts. Pettigrew and Whipp (1994) support the view that strategy should be interpretive rather than authoritative. The formulation of strategy and strategy implementation, they argue, should be considered a parallel rather than sequential activity and continuous and iterative rather than once every few years. Intentions must be broken down into actions and the effects of those actions determined.
Initiatives to support business strategy can be classified as either hard or soft. Hard relate to technical systems and products; soft relate to people.
The practice of caring for the "image" of a firm is sometimes referred to as reputation management. Select a company or individual who you believe has a controversial reputation an
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1. Reflecting on McGroddy's comments - what are the implications for the operations manager? Answer: The point to note here is that organisations resist change. It suggests that
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What kind of industries does a localization strategy makes sense? Why? When does a global standardization strategy make most sense? Why?
MJZ Corporation had a checking account with Gulfstream Bank. So that customers who close their accounts would not be embarrassed by having their checks bounce, the bank routinely h
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